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Search Engine Optimization is the contributor for ranking of your website amongst the top searches in Google. While there is a plethora of ways suggested on the internet to strategise SEO, it might seem confusing and daunting to follow through a solid plan. It is an undeniable fact that you won’t attract website traffic with a poor search engine ranking. Your efforts at building a killer website that is attractive and user-friendly will be rendered futile without visibility in the search engine results pages or SERPs. We have compiled a list of the fundamentals and the most crucial of SEO. Here are five proven ways to improve your Google rankings. 

Providing Smooth Web Experience

Google actually takes into account the user’s experience of interacting with your web page across various devices. Be it a desktop or mobile devices, your web page must load quickly and smoothly. Improving core web vitals, especially largest contentful paint, LCP, first input delay, FID, and cumulative layout shift CLS should be the target. Optimizing and checking the dimensions of images on your website is another area that you should focus on. Tools like Compressor.io, ImageRecycle, and Optimizilla help optimizing image size, help images retain their structure and dimensions. Mobile devices are taking over as the preferred medium for internet surfing due to their convenience. Make sure to optimize your website for mobile devices. Google has been using mobile-first indexing which means using the mobile version of the website for ranking and indexing. 

Keep Google Informed

Google grasps the content of your page through metadata. You need to provide structured data throughout your website to keep Google updated about the contents of your page. The most crucial metadata of your page is the title metadata which is responsible for displaying page titles at the top of the web browser as well as the headings in the SERPs. Google title metadata should be short, crisp, clear and rich with keywords. Description metadata is summarizing the contents of a page in a way that it holds the attention of the target audience. Keyword data is not used that often to index engine rankings. You should still be well-versed with the key phrases and add them to your keyword metadata. Metadata plays a significant role in increasing your click-through rate if you can portray the concise form of your content in engaging manner.

Search Intent Optimisation

Optimising your content for the right words is absolutely necessary for search engine optimization, but to make your audience stay on your website, and interact with it, you need to go deeper. Search intent takes into account the purpose of the search conducted. Whether the user wants an answer to a particular question or they want detailed information or whether they wish to make a purchase is covered by search intent. It takes into account what the user or the audience is looking for specifically or the stages of user journey. If the search intent of your audience doesn’t match the content of your website, then you might have to consider making major changes to it until you end up in the relevant SERP. 

Effective Link Building

Effective internal link building entails prioritizing your best pages as your target audience reaches your website. You need to showcase the best that you have to offer in a way that the landing page takes them to your top categories just in a matter of one click. Moreover, linking to external websites if you are creating a blog, makes your content seem unbiased and well-researched. Linking to keyword-rich phrases has search engine value. However, do not forget to fix broken links and duplicate links because they spoil user experience for the audience. Getting your website linked by another website is a great way to boost ranking because it adds authenticity and authority to your content. If your content is unparalleled then it is possible that your site will be linked by someone else, and you will be able to tap into newer audiences. Google Alert will help you keep track of any mention of your website or brand on the internet. Run a quick check and see if all the mentions link back to your site, and if they don’t you can always request them to add the link to your site. 

Check your current ranking

Last but not the least, you need to know where you stand in the present, vis-à-vis your Google ranking. Tools like UbberSuggest help you find where you rank for keywords. You can also find the keywords that you rank for, your best pages and a detailed overview of your SEO keyword ranking. Thereafter, you could also conduct an SEO audit to see if you tick the checklist for all the SEO-best practices. 

These are the tips from our side you help you rank better on Google. Remember that besides implementing these practices you also need to be patient to see results. Google indexing and ranking might take a few weeks to update. Strategise well, keep your content strong, and have patience, your rankings will definitely improve.