13 September 20247 min readStrategy · Technology · Growth

Use the num parameter

After a Google search, add &num=20, &num=50 or &num=100 to the end of the results URL and press Enter. This is the quickest option for a one-off research session.

Create a custom Chrome site search

Open Chrome settings, go to Search engine and Site search, then add a new shortcut that uses Google's search URL with &num=100 appended. Set the shortcut as the default only if you want every address-bar search to use it.

Why more results can help

A longer results page can speed up research, competitive review and URL collection. It also makes it easier to look beyond the most prominent results and sponsored placements.

Use the technique responsibly

Google can change search behaviour and URL parameters. Keep automated extraction within the applicable terms and use purpose-built search tools when the work needs scale or repeatability.

Useful next step

Explore the capability